Getting Hyped for Disappointment


Denzel Reyes

Hyped up movies from 2015

by Denzel Reyes, News Editor

A new year, a new round of entertainment. Trailers come and go while the hype immeasurably increases. The hype adds to a sense of community between fans,  the excitement becomes unbearable as fan theories as well as videos of “trailer analysis” begin to pop up everywhere. However, an unhealthy amount of hype produces high standards, and when this form of entertainment releases, fans all over feel let down. Hype is a double-edged sword, and should be handled with caution.

Looking back at 2015, the massive amount of news that garnered after the trailers of the likes of “Star Wars”, “Batman vs. Superman”, “Suicide Squad”, etc, were abundant. Cast photos, “leaks”, the outrage of fans. One way or another, these produce excitements because of the coverage it gets. Trying to avoid the hype is out of the question, it’s how people process it that counts.

Don’t get me wrong, hype is a priceless thing to give light to movies not in the mainstream. Many quality movies without any excitement are often overshadowed by triple A movies with big budgets and marketing. A sense of wonder that surrounds a movie creates enjoyment and appreciation towards it; however, there is a careless way to handle hype for those making trailers. I remember the amount of flak “Batman vs. Superman” garnered in their second trailer, and I agree, looking back, these trailers practically revealed the entire plot of the movie which could cause the average moviegoer to be reluctant in watching it. The point is, there is hype to be found in being discreet about something.

Going on with marketing, hype definitely sells due to the amount of trailers and leaks that surface across the internet about a particular movie. According to the LA Times, “Star Wars: The Force Awakens”, a movie that has been patiently awaited by fans,  has surpassed “Avatar” in terms of gross income in the United States. Seeing how the film has not been released in other parts of the world, “Star Wars” could easily take over worldwide records.

The other side of the coin are the fans who factor in everything when it comes to a movie that they are hyped for. Common complaints towards a movie adaption about a book are that scenes in the movie are not in the book or vice versa, the actor did not portray their character’s personality in the book and the list goes on. Its seems like every small detail is scrutinized to the point where the major parts of the film, story and storytelling, is dismissed.

Personally, whenever I see a trailer I try not to take it as face value for the movie. Not only does this keep my expectations at bay, it also gives the actual movie a chance to present itself without the imposing standards that are typically caused from watching trailers.

Just like every other person who view media, I too have fallen in the hype. I remember seeing the trailer for Fallout  and I immediately imagined what the game would be like. In a way, I was obsessed about it even when the game was 6 months away. When I finally got it on November, I was a bit disappointed. Having high expectations only leads to disappointment as any form of entertainment has its fair share of flaws.

Our “hype culture” has always been present ever since trailers, or announcements, were a thing. With the coming new year and the coming hype, let us contain ourselves before overly obsessing about a piece of media.